Forwarding Address

Customer win-back for Shopify

Your best customers didn’t leave.
They just haven’t been back.

Most stores never hear from a customer again after their second order — not because anything went wrong, but because nobody wrote. Forwarding Address watches for the customers worth chasing and brings them home: a well-timed email for everyone who opted in, and a real 4×6 postcard in the mailbox for the ones worth a stamp.

Free plan, no time limit. You only ever pay for what you mail.

It’s been a while, Maria

Eight months since the linen duvet set — we’ve missed you. Here’s 15% off whatever’s next. Scan to come see what’s new.

Alder & Loom
214 Mercer St, Portland OR
USPS

Customer won back

+$312.40

8 months away · returned via postcard QR

Set the rules once. Old customers find their way back.

01

Connect your store

One-click Shopify install. Set how long counts as lapsed, the lifetime spend worth chasing, and your return address — done in minutes.

02

We chase who pays

When a good customer goes quiet past your window, they get a win-back email. Your highest-value US customers also get a real 4×6 mail piece.

03

They scan, you sell

Every send links and QRs back to your storefront with the offer already applied. Returned customers are attributed on your dashboard, in dollars.

The inbox

Email that remembers what they bought

Not a generic blast. Every email remembers their last order, carries your brand voice, and goes only to customers who opted in — the day they lapse, and again ten days later. Unlimited, on every plan, including the free one.

The mailbox

A postcard nobody else is sending

Win-back emails compete with every other win-back email. Mailboxes are empty. For customers whose lifetime spend justifies a stamp, a printed 4×6 with your return address lands weeks after they went quiet — with a QR code that walks them back into your store, offer pre-applied. It reads like it was mailed by a person, because the good ones are.

$1.50 per mailer, printing and postage included. US addresses.

Winning someone back costs a fraction of finding someone new.

You already paid to acquire these customers. They already know the product, already trusted you with an order — several, usually. A $1.50 postcard against a customer who has spent $250 with you is the cheapest acquisition you’ll ever do, and the dashboard shows the return in attributed dollars, not vibes.

cheaper to bring a customer back than to buy a new one

67%

more spent per order by returning customers

$1.50

to put your brand on their kitchen counter

Priced like what it is: customers you already earned.

Start free and win your first customer back on us — there’s no trial clock, because a lapsed customer doesn’t run on one. Upgrade when the won-back-revenue number tells you to.

Starter

Free

pay only printing & postage

Win back your first customer free. No time limit, no volume to hit.

  • Unlimited win-back emails
  • Direct-mail win-back · $1.50 per mailer
  • QR back to your storefront
  • Basic analytics
Start free
Most popular

Win-Back

$49/mo

15 mailers included monthly

The full win-back engine: offers, dashboard, and dollars attributed.

  • Everything in Starter
  • 15 win-back mailers included every month
  • Offer ladder — email offer, bigger postcard offer
  • Win-back dashboard — revenue won back & ROI
  • Template library
Choose Win-Back

Win-Back Pro

$99/mo

40 mailers included monthly

Revenue optimization: every send written for the customer it chases.

  • Everything in Win-Back
  • 40 win-back mailers included every month
  • Personalized copy & mail pieces, per customer
  • Advanced attribution
  • Executive summary
Choose Pro

Mailers beyond your included volume are billed at $1.50 each — printing and postage included — and always capped by the monthly spend limit you set. Billing runs through Shopify; cancel any time.

Somewhere in your order history is a customer who’d come back tomorrow.

Install free, sync your customers, and let the next one come home on their own.

Install on Shopify — free